it's one of the largest in europe and part of the toys are us empire. you wouldn't see that kind of gender-bending mass marketing in america, right? the author of pink and blue. she says the only reason we think of boys in bluees and girls in pink is because of mass marketing. in the 1920s a common custom babies with brown eyes wore pink. baby with blue eyes wore blue. their gender didn't matter. parents didn't focus on it like they do today. we talk about mask lint and femininity. they didn't believe babies had that. they believed there was something that emerged. >> parents dressed boys and girls the same in their younger years and it didn't seem to harm the kids. >> this little boy's mother put him in something that looks like a dress. he grew up to be our 32nd president franklin d. roosevelt. >> but manufacturers began too realize if they can agree on how to separate clothing and toys by gender they could sell more to everyone. pink and blue could have gone the other way. there was a good bit of pink on men in the 1980s and today even things as mund